Sire at NAMM 2026 Highlights: Legends and the New Generation of Tone
We had an incredible time at the NAMM Show 2026, held January 22–24 in California. NAMM Show 2026 once again brought the global music community together, and our booth became a place where players, artists, and fans connected through music. Having Marcus Miller and Larry Carlton with us made it even more special.
Throughout the event, we experienced powerful performances, spontaneous jams, and inspiring moments led by Marcus and Larry alongside featured artists. At the same time, we introduced our 2026 bass and electric guitar models, highlighting key upgrades and New Gen variations built for today’s musicians.
Sire at NAMM 2026 | Marcus Miller, Larry Carlton & New Model Highlights
2026 Bass Collection: Next Level Low End
Our 2026 bass lineup brings modern upgrades, improved playability, and fresh finishes, built for every kind of player.
Each model has its own voice. The F10 4-string, an added variant to the existing F10, provides bold clarity, the F10dx (available in 4, 5, 6-string, and headless variant) expands tonal control, and the F10dc (available in 4, 5, 6-string) combines dual-cut comfort with sleek, modern styling that match its overall tone and performance. The V7 New Gen delivers versatile Jazz-style tones, while the V7 Vintage New Gen leans into warm and classic character. The P7 New Gen offers flexible P/J tones for any style. The V1 is our new entry-level hero, perfect for beginners, students, or players looking for a solid, dependable foundation. The V7 Vintage Ash New Gen adds bright snap and articulation with its Ash body. The V3 New Gen is one of the finest instruments in its price range- streamlined, reliable, and high-performing without the premium cost. Some of our classic models also get updated with exciting new finishes for a more inspiring feel.
View full details here: Marcus Miller 2026 Models
2026 Electric Guitars: Modern Edge, Timeless Tone
Our 2026 electric guitars merge classic inspiration with modern performance upgrades perfect for stage, studio, or home.
The new L7dx is built for players who want it all: stunning design, versatile tone, and smooth playability. Double binding highlights its refined look, while the set-in neck ensures rich sustain and expressive performance. The L5 offers classic single-cut feel with a balanced tone. The Q7 Hollow delivers airy resonance and warmth for expressive playing. The S7 Ash Top blends modern S-style flexibility with bold aesthetics, and the Swirl Series, featuring S7 SW and T7 SW, adds eye-catching finishes to trusted designs. The X1 is an approachable, entry-level model for modern rock gaming, ideal for new guitarists, developing players, or anyone seeking a lightweight, easy-to-play guitar. The S1 is a beginner-ready S-style, straightforward, reliable, and perfect for learning, practice, or everyday performance. We’ve also added new finishes to select models, bringing even more style and vibe to your playing.
View full details here: Larry Carlton 2026 Models
NAMM 2026 reminds us why we do what we do- community, creativity, and constant evolution. We invite you to explore the full 2026 lineup on our website and dive deeper into the performances and product highlights on our YouTube channel. The next chapter of Sire is here and we can’t wait for you to experience it!
New models website link: 2026 New Models
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