Sire Revolution

Ceo Kyle

My name is Kyle, I am the CEO of SIRE Guitars and a dreamer of SIRE Revolution!

Height: 6ft  /  Weight: 150lbs

Appearance: Not as handsome as this character in the picture.

Character: A daydreamer and a visionary still on the move chasing my dream and staying ever young.

Occupation: A revolutionist of course!  This sound a bit grandiose but I’m trying to make the “Sire Revolution” come true to life!


Sire Revolution

“Sire Revolution” does sound somewhat grandiose. And it might even sound a bit old school but this phrase seems to communicate what I want to say the best. I hope you don’t mind the word “revolution”

So, what is the Sire Revolution?

It is about sharing the benefit of mega production that became possible with advanced technology and automation. With cutting edge machinery and automation, making good instruments at a much affordable price became possible. But all the benefits go the major instrument companies and large distributors while the players are actually paying more for them each year with the rising prices. So “Sire Revolution” is about giving these benefits back to the players!

We want to make a brand that is created for the players and that will always stand by the players.


Professional Quality at Affordable Prices

To simply summarize and explain in one phrase the benefit that you as a player will get if “Sire Revolution” succeeds, is “professional quality at insane price”. Any players would be able to see the superior quality and specs of Sire instruments. This is truly revolutionary. If you can buy a professional quality bass that is sold for $1500 in the stores for only $400-500 would you not agree that this is indeed revolutionary?

And not only that, the bass is built together with the bass god of all time, Marcus Miller! For two years Marcus and I have researched, tested, built and rebuilt countless times and finally came out with the perfect bass that has Marcus Miller’s name on it!

And it’s not just the bass! We are offering all solid (top, back, sides) acoustic guitars that can only be found in a $1000 range acoustic guitars for only $300!

How is the “Professional Quality at Insane Price” possible?

A.   Advanced solely owned and operated factory.

We have an advanced solely owned and operated factories with the technology for mass production capabilities. Major guitar companies all around the world manufactures their guitars through own factories or via OEM factories where third party manufacturing companies build the guitars for them. You might have confidence of your guitars of a certain brand, but the truth is that it is more likely that your guitar was also built in the same factory as many other major brand companies. This is especially true for almost all major guitar brands with mid ranged priced guitars. They give orders to same OEM factories that builds for them. But all Sire instruments are built over our solely owned factory. We have a vast experience and specially when it comes to mass production. With our unique manufacturing process and strict quality control, we are able to build the highest quality guitars and offer it at the lowest price.


B.   Mass production of fewer models

We do not manufacture many different models. This is to maximize the efficiency in production.


C.   All parts are manufactured in our factory

All guitar parts are manufactured within our factory (we do not pay royalty or purchase from third party parts companies). From pickups to electronics and hardware, we manufacture all crucial parts that goes into our instruments. We do not pay any royalties on parts or accessories.


D.   Minimal advertising expenses

We have a minimal marketing expenses for advertising on magazines, websites, and endorsing musicians. We believe that the quality of our instruments will speak for themselves and prove their worth within the global market over time. We do not even rent booth spaces in major music conventions for advertisement because all that spending will raise the price of the instruments that will be sold to you.


E.   Minimal distribution channel

Minimal distribution channel
We have minimized the distribution channels to keep the cost down.
For US and China, SIRE will distribute directly.

Other brands normal distribution channel:
OEM Factory (margin) – Major Brand (margin) – Distributor (margin) – Retail Stores (margin) – You

Our Distribution channel:
SIRE – You

Our partners in Europe and Japan have agreed to SIRE’s low margin policy. That is why you are able to buy SIRE instruments at that price point.

17 replies on “Sire Revolution

  • mike mccall

    I have an M3 great bass,which I play more than my Alembic,Les Paul,and P bass
    I am thinking about an M7 would I hear a big differance

  • Todd Miller

    Hey now !!! My name is Todd Miller and o just now have been looking at your site. I have a few questions…first is where are bass guitars actually made ??? Did I read y’all a factory here in the USA ? And my 2nd question is about the fretboard radius of the V series (jazz bass)…..also what’s the size of the frets and the material there made out of….. Due to circumstances of a major flood of my hometown I have had to sell most all of my gear…My beloved Music Man Stingray bass had to be sold to make ends meet !!!! So I’m in the market for a new Bass….thx you in advance for any replies…
    Sincerely Todd Miller

    • phil

      Hello Todd! We are a US based company but our fsctory is in Indonesia. Most of our basses comes from our Indonesian factory. Hope to see you soon with your own Sire Marcus Miller bass!

  • Woodchuck

    I have signed models # 993 & 009. Great on stage and in the studio. I was told about them by Juaqo, and I’m glad I listened. I was one of the first people that started calling these basses “game changers”, because they are! I plan on getting an M7 next.

    • phil

      Yes we do have that option Gregory. The cost will depend on the option and you can also find that section here at our website for lefty options. :)

  • Dennis Michaels

    I got my first first Sire V7 a year ago. It is a maple/ash. I recently bought an alder/rosewood. These are killer basses at a very great price. Anyone on the edge as to “should I buy one”? Forget the fancy production videos… See mine. From day one out of the box to bass 2 a year later.
    You won’t be disappointed.

  • B. Burton

    I recently got my V7 fretless and I am overwhelmed with the sound and quality of this instrument, especially for the price. I waiting two months and the wait was torture, but the day it was a great day. The fretless neck is smooth and even and the electronics are superb. The fit and finish is on par with much more expensive instruments. If you are looking for something new, you can’t go wrong with Sire.

  • Brian S

    I am a proud owner of a Sire M7 5 string. The bass is absolutely a tone machine! I on played Germany made Warwick basses and a Fender Jazz 5 string. This thing is so nice, I haven’t played the others since I got it.

    Highly recommended!!!

  • John Owens III

    I love your bases I already own a V70 was in the first batch that came in last year, but I would love to have m7, hopefully a 6-string in the meantime I’m considering getting the 5-string M7

  • John Owens III

    Do you guys have some sort of option where is a person can send payments to the base till its paid off and then you send bass to them? Sorta like a layaway?

    • phil

      Hello John :) thanks for hanging around here. Unfortunately we do not have that option. Once our customers makes an order, the credit card is automatically charged.

  • Marc walton

    Bought my first natural ash / maple V7 a year ago after watching Dennis Michaels YouTube vid . I haven’t put it down since , I’ve just taken delivery of an Alder/ rosewood model recently, jeez it’s even better than the the last . I’m gonna have to try the vintage as they look gorgeous. Sire, thank you again for bringing quality workmanship at unbeatable prices.


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